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Luxury hair treatments have grown in popularity since the pandemic, with options now including scalp facials, pampering treatments targeting scalp health.To celebrate its 10th anniversary this past September, Toronto salon Palm Sunday invited clients in for a blowout complemented by a customized treatment with hair care brand Davines Naturaltech. After completing a questionnaire about their hair, guests received one of 24 hair infusions featuring natural ingredients grown in Parma, Italy.
“Basically, we have a machine that zooms in on your scalp’s follicles so we can analyze the hair follicle and give you a really luxurious, hour-long wash and scalp massage,” she says. As a finishing touch, last year she created Ash Wednesday Hair Perfume, a fragrance intended to be applied to hair. With notes of smoked coconut, pink pepper, almond and blond tobacco, it proves that, when it comes to hair care, nothing is off limits.
The evidence of this growth is everywhere, including on social media where Japanese head spas and conditioning treatments dubbed “hair botox” are going viral. In June, Fenty Beauty, Rihanna’s makeup brand, expanded into hair care with a collection of products promoting hair health available at Sephora. Tools like brushes and combs are getting the luxury treatment.
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