Lessons for the C-suite
For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly find that the costs outweigh the benefits.
To understand what makes transformational innovations successful, the authors studied two of them at Procter & Gamble: Oral-B iO, a “smart” electric toothbrush that step-changed the experience of oral hygiene, and Always Infinity, a best-in-class menstrual pad that resolved the long-standing tension between comfort and protection.
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Scaling Up Transformational InnovationsFor large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly find that the costs outweigh the benefits.
Read more »
Scaling Up Transformational InnovationsLessons for the C-suite
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