Santa’s back in town with inflation, inclusion on his mind
when visiting Santa Claus this year. The jolly old elf is back, pre-pandemic style, and he’s got some pressing issues on his mind.
“I can’t even explain how excited we are to see everyone’s smiles at all locations this season without anything covering up those beautiful faces,” she said.Among standout Santas still keeping their distance? There will be no lap visits at the Macy’s flagship store in New York’s Herald Square. Santa is seated behind his desk.
Bookings for many Santas were made months in advance, and some work year-round. Allen’s Santas will earn from $5,000 to $12,000 for the season. “To have a child not be able to tell I’m a woman in one sense is the ultimate compliment because it means I’m doing Santa justice. It cracks my husband up,” added Rickard, who lives outside Little Rock, Arkansas. “I know there are more of us out there.”“A lot of it is word of mouth,” she said. “It’s `Hey, have you seen the female Santa?’”
The Elliotts, who are Black, say breaking into the top tier of Santas as first-time pros and Clauses of color hasn’t been easy. For some people, Eric said, “We understand that we’re not the Santa for you.” “As a child, I was very excited to receive a gift, but then you just kind of go away and you’re like, there’s no connection there. Children look at me now and they’re like, wow, you know, there’s a connection there with the deaf culture. And I can always connect with the hearing kids as well,” said Graves, a spry Santa at 52.
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