Businesses in the South Bay are ready to get a 'Swiftie' boost as Taylor Swift's Eras Tour comes to Levi's Stadium for the first of two concerts Friday.
SANTA CLARA -- Businesses in the South Bay are ready to get a"Swiftie" boost as Taylor Swift's Eras Tour comes to Levi's Stadium for the first of two concerts Friday. lined up in the Levi's parking lot for early merch sales at the 49ers store
Birk's Restaurant General Manager Robert Thomas said they're expecting around 400 to 500 guests this weekend — a lot more than what they usually see. The restaurant is located about a five minute drive from the venue. To capitalize on the fans' enthusiasm, they have created Taylor Swift-inspired drinks.
For those who aren't old enough to imbibe or don't want an alcoholic drink, there's the Bad Blood drink. "They're either booked or at near maximum capacity," said Christine Lawson, the president & CEO of Discover Santa Clara. "It's pretty unprecedented. I truly feel like she represents really incredible qualities. This is a young woman who has grown up in a challenging industry," Lawson said. Natalie Kay waited in the merchandise line on Thursday.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taylor Swift mania gives boost to South Bay economyWith Taylor Swift preparing for her highly-anticipated two-night concert at Levi's Stadium, the South Bay is experiencing a wave of 'Swift mania,' bringing a positive financial impact to local businesses.
Read more »
Taylor Swift merchandising sales boost Universal Music's resultsThe sale of Taylor Swift merchandising pushed revenue at Universal Music Group in the second quarter, the world's largest record label said on Wednesday.
Read more »
How Travis Kelce failed to give Taylor Swift his number: ‘I took it personal’That’s not the kind of reception Travis Kelce is used to.
Read more »
Swifties Can Now Show Off Their Top 5 Taylor Swift Eras With Spotify Interactive ExperienceThe feature allows users to choose their own top five albums, or see which ones they’ve streamed the most.
Read more »
Gen Z more likely to correctly name Taylor Swift’s new album than congressional members: studyA new survey has found that Gen Zers are more likely to know the name of Taylor Swift's latest album than those who represent them in Congress.
Read more »
Travis Kelce Tried (And Failed) To Give Taylor Swift His Number Using Eras Tour Friendship BraceletThe 2023 Super Bowl champ recounted his attempt on the latest episode of his New Heights podcast.
Read more »