San Francisco tourism bounces back as international visitors increase

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San Francisco tourism bounces back as international visitors increase
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At the height of summer in the city, three years post-pandemic, tourists are flocking back to San Francisco.

reports leisure travel is expected to continue its steady recovery this year. Overall visitation to the city is forecast to reach 23.9 million in 2023. at Market Street, Sam, a twenty-year veteran cable car operator, says "tourism is picking back up in San Francisco!’

When asked where the out-of-towners are from, he shared, "a lot of Europeans, from Italy, Denmark," saying, "they’re from everywhere!" Walking next to the long, winding line of backpack toting tourists, we overhear multiple languages mixed in with the sound of music played by an elderly man on an electric keyboard set up next to the cable car queue, with a tip jar ready for gratuities.

"Last weekend was busy, the last weekend before that too," said Sam in his yellow and orange vest atop the steps of his cable car. "Even all week, starting like Tuesday when I came back to work, there’s a line out here!" Visitors in the Bay Area for Taylor Swift’s shows Friday and Saturday night at Levi’s Stadium were taking in the city sights. "We’ve been planning this trip since November," said Lankaster.

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