While the dine-in restaurant on El Cajon Boulevard will shutter, takeout and event catering will continue.
Terra American Bistro, a familiar San Diego dining spot for the past 26 years, will be serving its last restaurant meal on Friday following a decision to close and focus instead on its longtime catering business.
“For the restaurant specifically, it’s been a little bit of a struggle because labor costs have skyrocketed, that’s no secret, and there’s a lot more competition in the marketplace,” said Rossman, who co-owns the restaurant with his parents. “The main reason for closing the restaurant is we needed a larger facility for catering because right now we’re doing contract catering working out of two kitchens, and it’s not efficient so we’re losing money.
The added stress of rising labor costs for a sit-down restaurant, Rossman said, made it a bit easier to make the final decision to close. Fans of Terra American Bistro, though, won’t have to hire Rossman for catering to enjoy his signature dishes. He’s made the decision to still offer takeout, although he hasn’t firmed up how frequently that will be.
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