The world’s largest pop culture convention can be a mixed blessing for business owners
When “Doctor Strange in the Multiverse of Madness” was released in early May, customers walked into Mathias Lewis’ comic book shop wanting to discuss the movie. Many bought Doctor Strange stuff.
In more than a half-dozen interviews with business leaders around the region, several said they hope the world’s largest pop culture convention offers a boost.For a few shops, the end of July is one of the biggest weeks of the year. Another owner said it’s one of their worst, as the convention draws away customers. Attending can aid in networking, although renting a booth may be prohibitively expensive and, unlike previous years, owners are not getting complimentary passes.
The ComixLounge in Escondido is currently only open Saturdays, although the owner said he hopes selling for the first time at Comic-Con will help the shop fully re-open next month.Borders did praise Whatnot, an app he now uses to auction comics. People actually spent a lot during the pandemic because of stimulus checks, he said. Ignoring lockdown orders to keep his Orange County shop open helped, too.
In many cases, customers are still showing up — but to sell. More than one owner said residents are emptying their collections for quick cash, which increases products even as demand slows.
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