Samsung weighs dropping Bixby virtual assistant as Google dangles new mobile-app deal

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Samsung weighs dropping Bixby virtual assistant as Google dangles new mobile-app deal
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Google has tried for years to get Samsung to drop its own services and give greater prominence to Google’s search, Assistant and Play Store apps, a source says

Attendees examine Bixby-enabled devices at the Samsung booth during CES 2019 at the Las Vegas Convention Center on Jan. 8, 2019.Samsung Electronics Co Ltd is considering dropping its Bixby virtual assistant and Galaxy Apps Store from its mobile devices as part of a new global revenue-sharing deal with Alphabet Inc’s Google, according to correspondence seen by Reuters on Tuesday.

Google has tried for years to get Samsung, the world’s leading mobile device maker by units sold, to drop its own services and give greater prominence to Google’s search, Assistant and Play Store apps, according to a person previously involved in the relationship. But Samsung has clung to efforts to promote its own apps, from which it can collect all the revenue, despite years of glitches and tepid user interest.

Exact financial details under negotiation between the companies could not be determined. But Google is dangling more lucrative terms for Samsung than in previous deals if it retreats from its app strategy, according to a source familiar with the talks. The companies are aiming to finalize terms by Friday, the source added.

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