Welcome to the Metaverse, samsung! The electronics giant is setting up a shop in decentralandoficial to operate a virtual replica of its iconic New York store.
Samsung is the latest megacorporation to announce a metaventure project, choosing Decentraland for its metaverse project.the opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.
The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible in the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.
Customers must first enter Decentraland via a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.The Samsung 837X store will feature “Connectivity Theater and Sustainability Forest” as well as a musical event at the “Customization Stage,” according to Samsung.
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