“I call my style ‘the Grandson Effect,’ ” said Sam Taggart, a door-to-door salesman—and a millionaire by 25. “Innocent little soft pretty boy. My perfect customer is the tender mom, and my greatest strength is intentional stupidity.”
“Every kiss begins with ‘K’!” They both laughed. “So, actually, your house is perfect for it!” He hadn’t even glanced at her roof. “And you’re already saying yes to ‘I want power on my house,’ right?”Usually, once the customer realizes she’s being pitched, she’ll say anything to make the salesman go. When I canvassed with Taggart, I often felt anxious:But he interpreted every objection as an appeal for further information.
Taggart now told Kay, “We do solar so you make money on Day One. Because you’d rather pay money into your account than to Rocky Mountain Power, right? Does that make sense?” That question is the keystone of Taggart’s “grandson” pitch; he asks it with a worried frown, as if English, too, were a language he was just beginning to explore.Taggart looked relieved.
Sam Taggart’s father, Paul, was an entrepreneur who once sold Kirby vacuums door-to-door and later helped launch Ogio bags and a home dermabrasion unit. In 2014, he began serving as a mission president. He told me, “We’d train these eighteen- to twenty-year-old men how to knock, to stand six feet back from the door, and then to say, ‘Hey, listen, we know you’re busy, but we’ve got a quick question for you.’ You hold up the Book of Mormon and say, ‘We noticed the bikes.
Taggart grew increasingly dismayed by his industry’s gold-rush morality. He told me that, in 2016, his solar company owed him two hundred and fifty thousand dollars. When he complained, he got fired, so he took seventy-five salesmen with him to another firm. In 2017, on a three-day fasting-and-meditation retreat in the Utah desert, he had a vision of himself speaking onstage before thousands of people. He decided that God was sending him a message “to up-level door-to-door.
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