Sam Smith Gets Creative, Teases New Single 'To Die For' With a Wig Shop in London: Watch

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Sam Smith Gets Creative, Teases New Single 'To Die For' With a Wig Shop in London: Watch
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Check out the full teaser video of samsmith's ToDieFor shop below

It's no secret that artists around the world try to find creative ways to market their music. ButOn Wednesday , Smith released a short video to of a new shop in London called "To Die For." Named after Smith's single, due out on Friday , the video shows that the spot is a wig shop featuring just about every kind of hairstyle a person could ask for, along with multiple Instagram-worthy sets for fans to pose in.

In the tweet, Smith revealed that the shop is open for business on Wednesday, Thursday and Friday in London's Soho neighborhood, and that fans are welcome to drop in. "DOORS ARE OPEN!!" they tweeted. "The To Die For shop looks amazing.. OBSESSED! You can find it at 52 Brewer Street.. open to everyone today and tomorrow 11 until 5, and Friday 10-1."

The star added that there will be a "special event" held in the space at 4:00 p.m. on Friday, Feb. 14 — the shop's site lists the event as a "pop-up." Fans can RSVP to the event

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