Salesforce Inc. Chief Executive Officer Marc Benioff said he pushed San Francisco officials to clean up the city before his company’s annual conference began in its hometown this week and is happy with the results.
“We put a lot of pressure on the city this year,” Benioff said Wednesday during a press event. “It looks great. It’s very safe right now. We’re moving in the right direction.”
“Nobody liked that — I didn’t like to say it,” Benioff said about his threat during a separate event Wednesday on stage with California Governor Gavin Newsom. About 43,000 people are expected to attend Dreamforce, which will generate almost $90 million for the city, a Salesforce spokesperson said, citing San Francisco Travel Association data. The conference is scheduled to conclude on Thursday.
The association estimates that convention-related hotel stays will decline 34% in 2024 compared with this year. Overall visitor spending has been quicker to rebound, and is expected to be at 88% of pre-pandemic levels this year.Despite being happy with how things have gone this year, Benioff didn’t respond to a press question about whether Dreamforce would be back in San Francisco in 2024, saying city officials have more work to do.
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