Salesforce challenger Creatio achieves ‘unicorn’ status with fundraising

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Salesforce challenger Creatio achieves ‘unicorn’ status with fundraising
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Creatio said on Wednesday it had secured $200-million in a new funding round

Creatio, a low-code software platform for customer relationship management that competes with Salesforce, said on Wednesday it had secured $200 million in a new funding round, giving it “unicorn” status with a valuation of $1.2 billion.

The latest funding, led by Sapphire Ventures, came after Creatio’s revenue increased at 50% annually for several years. StepStone Group and existing investors Volition Capital and Horizon Capital also participated, it told Reuters. Katherine Kostereva, Creatio’s founder and CEO, said the company is cash flow break-even and capital efficient.

“We’re very happy to have our partner investors on board, but also the control over the strategy stays with the founding team,” she added.

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