A black-owned Target brand faced pointless backlash from racist shoppers, then doubled their sales. 🙌 thehoneypotcomp
In today’s, are you serious? news, a Honey Pot commercial was deemed “racist” by a bunch of trolls, causing the wellness brand’s five-star rating on Trustpilot to go down. Allow me to explain. Last month, for Black History Month, Target highlighted a selection of black-owned brands, as it usually does. The retailer has really upped its diversity efforts in recent years and has become a place where entrepreneurs of all races and genders feel welcome and supported.
Well, some said this was “racist” against white people and exclusionary, even though the company very clearly states the brand is “made by humans with vaginas, for humans with vaginas.” Inclusivity is in its DNA. And considering only 3 percent of VC funding goes to women and only .02 percent to black female founders, why wouldn’t Dixon want to help close that gap?
As for Target, the company is supporting Dixon and her brand all the way. It issued a statement to Fast Company saying: “Target has a longstanding commitment to empowering and investing in diverse suppliers that create a broad variety of products for our guests. We’re proud to work with Bea Dixon and The Honey Pot team to highlight Bea’s journey to build her brand and bring her products to Target.
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