about how the industry has changed in the past five years, Netflix and Amazon’s big buys and why Saban is "distribution agnostic.
about how the industry has changed in the past five years, Netflix and Amazon’s big buys and why Saban is "distribution agnostic."There is an appetite for it in most of America; that is the short answer. It is becoming more and more important to try to buy and distribute films that are of higher quality. Because of social media and the amount of critical and public awareness that has lent itself toward the success of films, we have to be careful.
Do you think the big buys that happened at Sundance are going to affect the festival markets this year for Saban? There has always been those big buyers that are willing to stay up all night and spend exorbitant amounts on movies. It may not be necessary, but they want the movies and they get them. From our perspective, if Amazon or Netflix really wants a movie, they are going to get it before Saban gets it. But I don’t think that affects the way we view the amount of product that will be available to us.
Counterprogramming is definitely a factor in our movies’ successes, but it doesn’t necessarily happen in the theaters. One of the things we also preach is that we are distribution agnostic, which means that our goal is to get a consumer to watch the movie — and where that revenue comes from is not important to us. It doesn’t mean we need a $20 million box office to be successful. We could be very successful with a $1 million box office or less.
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