Ryan Reynolds could change everything for the Ottawa Senators – and the NHL
sexiest man live in 2010. And he wants to own an NHL team. Let that sink in for a minute.
Speculation of the Senators’ value is all over the place. I’ve seen figures from $525 million up to $665 million . But with the Memorandum of Understanding already signed for a new arena at LeBreton Flats – something new ownership will surely prioritize – I could easily see the Senators being worth north of $700 million.
Imagine a Senators marketing campaign geared around Reynolds interacting with the players. With his connections – Will Ferrell, anyone? – the possibilities are endless. Reynolds could almost singlehandedly change the entire discourse about the franchise.For reasons I cannot fathom, there’s a lot of people in this world that think celebrities are the epitome of cool. They read about them. Gossip about them. And in America, we even elect them.
I know the Reynolds situation is a little different. He wouldn’t actually be on the ice playing. But I still think the general public has a desire to be in the same building as a celebrity like him. If only to catch a glimpse of someone famous.
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