Even though they've been closed since the start of the pandemic, the owners of the Russ & Daughters Café didn't want to make a big deal that they were reopening. The NYC institution was packed with customers before they even told anyone they were open.
with actor Jake Gyllenhaal, raising more than $130,000 to support independent restaurants and theater workers. "People were looking for ways to help and this was such a fun way that people could," Federman said.
"We felt that it made more sense to just keep doing what we were doing behind the scenes, and avoid the tumult that, unfortunately, so many other restaurants had to endure," said Federman. "Being a legacy business that is committed to survive and thrive for another 100 years means that our decision-making is unusual compared to most other businesses. We chose not to rush back into reopening, and we were lucky that we were in a position where we could wait.
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