The News Corp mogul will launch news channel talkTV in 2022 after rival GB News, backed by the likes of Discovery, started in June as a right-leaning alternative to established media voices.
UK is to launch a new channel, talkTV, in early 2022,” it said Thursday. “The channel will be streamed live and made widely available on all platforms including linear TV and OTT with content available across social media as well asUK’s own broad inventory of websites and apps. Everyone in the U.K. will be able to access the channel, live or on-demand, either on their television or on any personal device.” UK’s stable of household brands.
Rebekah Brooks, CEO of News UK, said: “We are committed to providing choice for television and streaming viewers and bringing the best of our journalism to the screen. Taking advantage of modern technology, we can produce high-quality shows at low cost.” Whatever talkTV looks like when it arrives, many believe Murdoch and Brooks will want it to perform better than GB News.
On its first full day, the GB News network — which battled numerous technical teething errors in its first few weeks — peaked with 2.2 million viewers. In July, reports mentioned a daily audience of slightly more than 1 million viewers, below Comcast-owned Sky News’ 2.5 million-plus.
Even the arrival of former Brexit Party boss Nigel Farage, a familiar face on British TV and known for his support of Donald Trump, did little to dampen spirits.
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