Royal Bank opens rewards program to non-clients as companies beef up loyalty offerings

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Royal Bank opens rewards program to non-clients as companies beef up loyalty offerings
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Royal Bank is opening its Avion rewards program to people who aren't clients as several companies beef up their loyalty programs. Read on.

A customer enters a Royal Bank of Canada branch in downtown Ottawa. The Avion rewards program is opening up to people who aren't clients of Royal Bank of Canada.TORONTO — The Avion rewards program is opening up to people who aren’t clients of Royal Bank of Canada.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYExclusive articles by Kevin Carmichael, Victoria Wells, Jake Edmiston, Gabriel Friedman and others.

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