Rotten Tomatoes, which relies on credible ratings to drive traffic to its website, on Thursday took a step to prevent fake movie reviews.
Rotten Tomatoes will make distinct on its site the reviews by moviegoers with verified ticket purchases.
Under the new feature, moviegoers who purchased their tickets through ticket seller Fandango can enter their rating on Rotten Tomatoes through Fandango’s app or website. When they post their rating tied to the movie tickets they purchased through their Fandango account, it will appear on Rotten Tomatoes as part of the “verified audience” section. Previously, Rotten Tomatoes did not verify movie ticket purchases.
Consumers who cannot verify their tickets through Fandango can still enter their reviews on Rotten Tomatoes, but it will not be included under the verified audience section. Instead those ratings will factor in the “all audience” section, which includes both verified and unverified moviegoers. Reviews from verified ticket holders will also be labeled as such.which opens Friday. Verified audience scores will not apply to movies that launched prior to Thursday.
The company says it hopes to add more theater chains, and eventually add its verified audience feature to TV shows and streaming platforms.
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