Toronto startup’s customer count has increased to between 1,000 and 1,500 from 600 in mid-2021, while the number of companies that plug into its network has grown 47-fold
Justin Sky and his co-founders at Rose Rocket Inc. built their transportation management software by trying to solve any problem their customers in the trucking industry asked them to address. “We just said ‘yes’ to everybody and tried to figure it out and chased every dollar as capital efficiently as possible,” the CEO of the Toronto company said in an interview.
In an interview, Scale general partner Alex Niehenke said that such a system of record used broadly by sector players is rare in the transportation industry. “It’s one of the last frontiers of cloud software that hasn’t been solved by a single defined incumbent,” he said. “That’s what I pitched my partners: somebody is going to build a company to own this market.”
Mr. Sky co-founded Rose Rocket in 2015 with fellow serial entrepreneurs Justin Bailie and chief technology officer Alexander Luksidadi, two of whom had previously worked in transportation logistics. They were keen to build aplatform for the transportation industry on par with offerings that were popping up to serve other industries, sold by subscription, hosted on the cloud, offered online and easy to use.
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