Sicilian megastar Rosario Fiorello turned down 'Nine': 'Then I got a letter from Harvey Weinstein saying: 'Who do you think you are? You will never work in Hollywood again!' And I thought: 'Who cares!''
It’s 7:30 a.m. on a sunny May morning in Rome on a side street outside the studios of Italian state broadcaster. A live audience standing behind metal fencing is watching a lithe group of nuns, one with a mustache, who slowly creep out from a row of white closet doors.
Every morning on weekdays, when “Viva Rai 2!” airs on the pubcaster’s Rai 2 station, ratings soar from an average 1.5% audience share — for a rerun of the 1980s TV series “The Big Valley,” which precedes “Viva Rai 2!” — to an average 15% share, spread across all demographics in the country. Fiorello starts his work day at 5.30 a.m., chit-chatting with fans over espresso in a bar across the street, as cameras air their banter on Instagram. Then “Viva Rai 2!” airs live on Rai 2. But it also plays on Rai’s Raiplay streamer, gets Rai radio play and then airs as a rerun in a late-night slot on Rai’s flagship Rai 1 station.
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