Roots sees 'positive momentum' in early days of shorter holiday shopping season

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Roots sees 'positive momentum' in early days of shorter holiday shopping season
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TORONTO — Roots Corp.'s chief financial officer says holiday shopping is in full swing but it's too early to tell whether the company's busiest sales period will be impacted by the shorter span between Black Friday and Christmas Eve.

TORONTO — Roots Corp.'s chief financial officer says holiday shopping is in full swing but it's too early to tell whether the company's busiest sales period will be impacted by the shorter span between Black Friday and Christmas Eve.

As the clock ticks down to Christmas, all eyes are on retailers like Roots because their insights offer a window into consumer sentiment and spending. Roots isn't very impacted by the postal strike. Chief executive Meghan Roach told The Canadian Press last month that the company switched a few years ago to using FedEx for the majority of its shipments.

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