“In this point in the cycle you can no longer throw the kitchen sink at [Johnson]… the information environment has most Wisconsin voters hiding under their couch cushions,” Wisconsin Democratic strategist Joe Zepecki said.
Zepecki doesn’t make much of Republicans closing in on their disdain for Barnes. “They’ve poked their base with the cattle prod and now they hate Mandela Barnes. Water wet. Sky blue,” he told The Daily Beast.
Wisconsin is notorious for close elections. In 2020, President Joe Biden beat former President Donald Trump by just .63%, while Trump defeated former Secretary of State Hillary Clinton by just .77% in 2020. The Barnes campaign in its final stretch of messaging is focusing on abortion, launching a “Ron Against Roe” tour around the state and a newcalling out Johnson’s record on the issue. Democrats nationwide have amplified abortion as an issue since the downfall of Roe v. Wade this summer, with polls showing the majority of Americans want to protect at least some degree of access to reproductive health.
“Ron Johnson is the most vulnerable Republican incumbent in the country, and the scrutiny on his record throughout this race has only made it more likely that voters in Wisconsin will send him packing this fall,” Barnes campaign spokesperson Maddy McDaniel said in a statement to The Daily Beast. “Lt. Governor Mandela Barnes is campaigning hard in every corner of the state and will continue to hold Johnson accountable for his support of an abortion ban with no exceptions for rape or incest, spending his time in Washington enriching his wealthy donors, and attacking Social Security and Medicare,” McDaniel added.But even as the Barnes campaign mounts abortion as the final frontier for messaging against Johnson, Republicans, at least publicly, seem unfazed.
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