Dasha Burns is a correspondent for NBC News.
Florida Gov. Ron DeSantis’ campaign is making its first move in the Iowa air wars, with a $2 million ad buy in the state starting in mid-November and running through the night of the caucuses Jan. 15. The move will make the campaign the first to reserve airtime in Iowa through the caucuses — and it underlines how important the state is to DeSantis’ presidential hopes. Last week, the campaign announced that a third of its staff will be relocating there from Tallahassee, Florida.
” Already, the DeSantis campaign feels it is succeeding in goading Trump into a fight in Iowa, noting the former president’s increased recent presence in the Hawkeye State and his super PAC’s spending — about $5 million so far this cycle. “Now we’ve proven our ability to regroup, raise the resources we need, and build the organization prepared to compete to win in Iowa and then take the fight straight to New Hampshire and beyond,” Uthmeier added.
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