Only four of the ultra-customized two-seater will be made.
-- Rolls-Royce Motor Cars Ltd. has unveiled the latest of its exclusive coachbuilt series, the Rolls-Royce Droptail.
The Droptail has a low-slung, sleek exterior that looks like a high-tech luxury yacht; only the door handles, Spirit of Ecstasy hood ornament, and RR monogram interrupt the clean lines from front to rear. Its nautically influenced roadster design differs from that of a convertible, which stores the top of the car in a rear compartment and automatically raises and lowers it upon command. Instead, the top of the car must be lowered manually onto the vehicle.
In a break from tradition, which dictates that the signature Rolls-Royce Pantheon-style grille has vanes that are positioned straight and vertically, the vanes on the Droptail grille bend toward the top of the radiator. A press statement described the new design as a “templebrow” overhang. The front of the car is punctuated by deep-set horizontal daytime running lights; the air diffuser in the back comes finished with a semi-transparent lacquer over raw carbon fiber tilted down in the rear.
Similar to, yet far more exclusive and expensive than, Bentley’s customizable $2.1 million Batur, the Droptail is the third installment of the automaker’s coachbuilt series, which allows the wealthy to design a one-off vehicle with specialized functions unique to their car. The program helps the company balance rising sales volumes while protecting its most important asset—the appearance of extreme exclusivity.
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