Roku has welcomed Netflix into the ad streaming market. As SVoD service Netflix this week launches a low-cost, ad-supported tier in 12 territories, Roku Head of Originals David Eilenberg said his p…
, “it’s that we’re setting out to surprise and delight viewers. People seem to be responding with such enthusiasm and we’re looking forward it joining our service this week.”
Roku has certainly been making noise on the international front, with Netherlands-based VP of International Platform Mirjam Laux, a former Prime Video country manager, overseeing the rollout. However, it was the to become leader of Roku Media that was the real statement of intent to the entertainment business, along with the chatter the developed after Eilenberg, another executive with a traditional TV background, had moved over.
Eilenberg and his Roku Originals team have made several interesting plays recently. Last month, Deadline , the coming-of-age comedy about a Persian-American boy, handing it a second season after Warner Bros Discovery had chosen to scrap it along with several others as part of the ongoing cost-cutting drive. Roku did the same with , written, starring and directed by Zoe Lister-Jones and from Canada’s Boat Rocker and Dakota Johnson and Ro Donnelly’s TeaTime Pictures, as one to watch.
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