A beneficiary of the pandemic-driven shift toward streaming-based content consumption, Roku has also been lifted by its push to more original content on its ...
FILE PHOTO A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company's IPO at the Nasdaq Market in New York
"We continue to believe there is an acceleration in the secular shift of linear TV advertising dollars moving to over-the-top," D.A. Davidson analysts said. The improving ad trends are in line with signs of a rebound in the advertising businesses signaled by results from Alphabet, Meta and Snap in recent days.
Average rating of 35 brokerages covering the stock is "hold", with median price target of $83.50, implying a nearly 40% upside to stock's last closing price.Roku's enterprise value to sales ratio is 1.87, compared with the industry median of 1.08, according to LSEG data.
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