Best Buy will share your purchase history with Roku to sell ads.
, and outside brands can partner with the duo to target product ads to Roku viewers based on their Best Buy shopping habits.rolling out in the coming weeks
The new system also includes new location-based experiences, which should enable things like personalized sports relevant to the area in the coming weeks. Roku’s updated sports experience highlights relevant games based on viewing habits and will now include CBS Sports, MLB.TV, the NBA app, and NBC Sports.
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