Roku’s Lead In Connected-TV Market Share Will Grow To 70% By Year-End – Report

Roku’s streaming TV platform accounted for more than 30% of U.S. sales of connected-TV devices in the first quarter and its lead over the No. 2 provider, Sony PlayStation, will reach 70% by the end…

TV platform accounted for more than 30% of U.S. sales of connected-TV devices in the first quarter and its lead over the No. 2 provider, Sony PlayStation, will reach 70% by the end of 2019.The report counted more than 41 million Roku-based devices in use, including streaming and smart TVs, accounting for 15.2% of all media streaming devices.

a Roku interface and user experience. That gives it bigger market share than manufacturers like Samsung or Vizio, without the overhead costs of those hardware giants. After an initial emphasis on hardware , Roku has pivoted to emphasize partnerships, advertising and licensing.Roku’s current lead of 36% over Sony PlayStation will nearly double to 70% by the end of the year, the report predicts.

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