Rockefeller Center is preparing to open its first hotel: Aspen Hospitality plans to convert 10 floors of vacant office space above the NBC “Today” show studios into a luxury hotel, pending city approval
Rockefeller Center, like most Midtown Manhattan landlords, has experienced a sharp drop in office workers since the Covid-19 pandemic began.Rockefeller Center is preparing to open its first hotel, the latest sign that Midtown Manhattan’s largest office landlords are leaning into hospitality and entertainment as remote work reduces demand for office space.
Aspen Hospitality plans to convert 10 floors of vacant office space above the NBC “Today” show studios into a luxury hotel, pending city approval. The hotel would be the second location for the company’s Little Nell Hotel, which opened in Aspen, Colo., in 1989.
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