The fertility category keeps getting more attention from entrepreneurs and investors. Natalist is a women’s health startup offering beautiful, science-backed conception essentials, alongside evidence-based education and community.
is a women’s health startup offering beautiful, science-backed conception essentials, alongside evidence-based education and community. Natalist empowers consumers in the preconception period with doctor-approved products and resources.
The company is cofounded by CEO Halle Tecco, who also founded digital health investment fund Rock Health and is an active angel investor; Chief Scientific Officer, Dr. Elizabeth Kane, a Harvard-trained scientist, and Chief Medical Advisor, Dr. Nazaneen Homaifar, a UCSF-trained OBGYN. The team is comprised of moms, doctors, and scientists and their mission is to reduce the shame and misinformation surrounding conception. The core promises behind their products and platform are “no junk science”, beautiful and intuitive design that meets the high standards of women, judgement-free support… and a good dose of TLC .Tecco emphasizes how disheartening it can be that most preconception products are not designed with the emotional experience of the woman in mind.
“When I was struggling to get pregnant, I couldn’t get the answers I needed, found shopping for preconception products uncomfortable, and felt isolated and disconnected from my body. Only after talking with other women, I realized this was a shared experience that needed to be reinvented for everyone,” says founder and CEO Halle Tecco., a curated collection of essentials to support people that are trying to get pregnant.
The pre-pregnancy consumer products industry is dominated by male-owned and -run incumbents. Legacy brands often present less current designs and opaque instruction booklets that don’t speak to women. Natalist wants to closely connect with its customer, support their journey and build community. Their tone and content is highly respectful of the science and medicine behind fertility, and simultaneously very approachable.
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