PARIS (Reuters) - Renault CEO Luca de Meo's bet on a low-cost gearbox technology is allowing the French carmaker to gain ground in Europe's fast-growing hybrid car market, giving it some breathing space as rivals get squeezed by the electric mobility challenge.
The world’s most renowned cobot arm will deliver the shuttlecock to the players during the semi-finals and final day of the Denmark Open.
In fact, these collaborative robots or cobots will be seen everywhere in Odense as one of the top badminton tournaments gets underway this week. These robots will be seen in action on court from the semi-finals onwards.Badminton Denmark, who are hosting the home Open for the 18th time in Odense, are thrilled that robots are taking part in the tournament.
It's a part of massive city branding and business promotion initiative in Odense, which is one of the world's leading robot cities. Odense is internationally recognised as a leading robotics hub, in particular within the field of collaborative and mobile robots. "That’s why it makes good business sense to combine robots and badminton," said Sore Elmer Kristensen, CEO at Denmark’s national robot cluster, Odense Robotics.
To let Denmark Open be invaded by robots is a wise branding and business move, says Kenneth Cortsen, PhD and researcher in sports branding at University College of Northern Denmark.
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