Electric-vehicle startup Rivian is trying out an unusual tactic to sell off excess truck inventory: It is inviting buyers to shop what is available on its factory parking lot
EV startup experiments with in-person shopping event at its plant in Normal, Ill., as stock levels buildRivian is under pressure to prove it can build its electric trucks at scale without having ramped up production before, as competition heats up from legacy auto makers.
WSJ toured Rivian’s and Ford’s EV factories to see how they are pushing to meet demand. Illustration: Adam FalkAutomotive is trying out an unusual tactic to sell off its excess truck inventory: It is inviting buyers to shop what is available on its factory parking lot.Continue reading your article with
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