“Rock & roll has only taken a backseat because there are so many other things to gravitate toward.” Rival Sons’ Jay Buchanan wants to unify the subsets of the genre
But both Buchanan and Cobb are aware that getting fans to discover new rock music, especially by up-and-coming bands, can be challenging. “When the Rolling Stones tour, people go out to see them. When AC/DC and Guns N’ Roses tour, people go out to see them. There’s an audience for it; there’s just not a lot of navigation to find a new band,” says Cobb. “That’s the problem with rock & roll — the way to navigate and find it.
“Having traveled so much and played with so many different bands, I’ve been able to see that there’s a bridge between these subgenres. Watching all these bands at festivals, you see that the heart is similar,” he says, rattling off groups he’s been following like Halestorm, Greta Van Fleet, the Struts, and Canadian power duo Crown Lands.
Over six albums, all of them produced by Cobb, Rival Sons have done their part to introduce new fans to rock. They’ve done likewise with their dynamic live show, which finds Buchanan howling to the heavens while theatrically stalking the stage. Over the past few years, they’ve played shows with Black Sabbath and Guns N’ Roses, and will open for“We first met Rival Sons in 2008 at the Viper Room in L.A. Then we saw them again in Newcastle in the U.K. in 2012.
Buchanan began writing the song with a bass groove — “a D’Angelo type of thing,” he says — and quickly finished it when Rival Sons guitarist Scott Holiday came up with its signature fuzzy riff. The end result reinforces the “roll” part of rock & roll that Buchanan says is so essential.
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