PepsiCo announced the launch of Starry, a new lemon-lime soda that will replace the company’s entry in the clear and citrusy carbonated space: Sierra Mist
, Sprite remains the most popular lemon-lime soda on the market today. PepsiCo aims to chip away at that statistic with its celestial newbie.
“At PepsiCo, we are hyper focused on consumer centric innovation, and we know there’s a strong demand for lemon lime flavored soda with the category continuing to accelerate,” said Greg Lyons, chief marketing officer of PepsiCo Beverages North America, in a press release. “With one product dominating the category, consumers deserve another option....one that hits different. Starry is bright, optimistic, and rooted in culture and fun.
For those who are wondering how Starry is different from the company’s dearly departed Sierra Mist, a PepsiCo representative tells TODAY.com that Starry has “higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist.”
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