Pepsi is replacing Sierra Mist with a new Sprite rival called 'Starry.'
Jan. 11, 2023, 10:52 PM UTCOn Jan. 11, PepsiCo announced the launch of
, a new lemon-lime soda that will replace the company’s entry in the clear and citrusy carbonated space: Sierra Mist.PepsiCo’s new astrally named soda aims to better compete with direct competitor Sprite, which is owned by Coca-Cola, and 7 Up, which is owned by Keurig Dr Pepper.boasting $1 billion in annual salesWith $6 billion in sales and a market share of 8.3% of all soda sales in the U.S. in 2021,, Sprite remains the most popular lemon-lime soda on the market today.
“At PepsiCo, we are hyper focused on consumer centric innovation, and we know there’s a strong demand for lemon lime flavored soda with the category continuing to accelerate,” said Greg Lyons, chief marketing officer of PepsiCo Beverages North America, in a press release. “With one product dominating the category, consumers deserve another option....one that hits different. Starry is bright, optimistic, and rooted in culture and fun.
PepsiCo also says Starry “delivers the crisp, refreshing bite consumers have been longing for in the lemon lime flavored soda category,” which is quite a bubbly way to shade its competition, to be sure.Starry, which is caffeine-free and is available in both regular and zero-sugar versions, is “easy-to-drink, optimally sweet, and delivers both an exceptional taste and flavor experience," according to the company’s product innovation team.
The new soft drink is already available in stores across the country, according to a product finder on the soda’sFolks on social media are already sounding off on how much — or little — they can discern Starry from other lemon-lime sodas.
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