Rihanna shows why it pays to perform at the Super Bowl for free

Why would an artist perform at the Super Bowl for free?

Data: Luminate; Note: Includes streaming data on all major platforms for songs where Rihanna is the primary artist; Chart: Axios Visuals

The above chart surely helps answer the question: But the artist didn't merely get a marketing boost for her music. Over at Fenty Beauty, her makeup brand, you could also buy "game day essentials" — a whole line of Super Bowl-themed products — and much of it is already sold out on the website.this week, Axios' Courtenay Brown reports. That doesn't happen every day.

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