With multiple bags and a baby bump protruding from an unbuttoned jacket, Rihanna’s maternity style has reached new heights
in Louis Vuitton’s latest campaign. A series of newly published images, one of which was teased on a Paris billboard ahead of the label’s show there last week, depicts the singer, fashion mogul and soon-to-be mom of two, striding through New York City, cup in hand. The campaign was masterminded by musician Pharrell Williams, who just days ago unveiled his first collection for Louis Vuitton since succeeding the late Virgil Abloh as creative director of menswear in February.
In several of the campaign pictures she is seen wearing Louis Vuitton garments bearing the checkerboard motif that featured heavily in the label’s star-studded Spring-Summer 2024 show last Tuesday. The singer was one of several A-list celebrities in attendance that evening, which marked Williams’ Louis Vuitton debut. After arriving late, she snuck in and sat on the front row alongside rapper boyfriend A$AP Rocky, with whom she is expecting a second child.
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