.rihanna's inclusive Fenty Label shows signs of the future at first-ever U.S. pop-up in New York
Rihanna surprises her fans at the opening of the FENTY Pop Up Store on May 24, 2019 in Paris., but she’s a woman who wears many hats, and the Fenty hat she’s wearing right now looks pretty damn good on her .
On Tuesday , Rihanna’s Fenty label launched its first-ever U.S. pop-up, in New York. It covers two floors of The Webster with just about everything you’d imagine RiRi wearing: strappy snakeskin heels, oversize denim, brightly colored bodycon dresses, the glitziest jewelry and flourescent sunglasses that simply must be from the year 3020. There’s even a line of graphic T-shirts, with some paying homage to Rihanna’s home country of Barbados.
There are two great things about this line, which is a combination of release one from last month and release two, out Wednesday. The first great thing is its functionality. Yes, this is a high-end brand that fashionistas can wear to go out and tag in Insta photos, but it’s also made to actually be worn in everyday life. There are comfortable-looking baggy white tops, fanny pack/blazer combos and cozy brown parkas that still manage to hug the waist. Some heels are high, some aren’t.
The other great thing is how progressive this line is. The fashions are pretty modest for the most part -- and it works. It also manages to celebrate every body type with various mannequin sizes displayed across the floors. When walking through the shop along with other real-life women of various sizes, there was this sense of zen, like it was clear that everyone felt comfortable with themselves.
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