She's back.
With the pre-order for Rihanna’s $120 Fenty creeper-style sneakers selling out entirely in just three hours back in 2015, we can already assume the upcoming drop will be hard to get our hands on. With both Rihanna and Puma giving very little away — Arne Freundt, Chief Executive Officer at PUMA, simply said “she’s back” — we’ll also have to wait and see if this means that creepers will be given the major comeback that they deserve.
Rihanna first joined Puma as creative director in 2014, selling out shoes and putting on shows at both New York and Paris Fashion Week. Her last collection for Puma was back in 2017; since then, Rihanna has launched Fenty , Savage x Fenty, and Fenty Beauty . She also had her first child with ASAP Rocky last year, released her first song in six years
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