Rifflandia will emerge with a decidedly different look this week
Rifflandia got underway Thursday with the first of three nights of programming at Electric Avenue in the Arts & Innovation District, near Phillips Brewery. More than 5,000 fans took in sets by Dr. Fresch and Chris Lake, with plus a drone display on opening night. The festival continues through the weekend.When: Thursday through Saturday, resumes Thursday through Saturday, Sept. 14-16, just one year after the music, arts, and culture event had its best year to date.
Splitting the festival into two parts was part of a natural evolution, on the strength of its recent success. Following a record year in 2022, which drew a combined daily attendance of 15,000 people for sets by Lorde, Charli XCX, and Shaquille O’Neal, Blasko said he needed to go bigger if Rifflandia was going to get better.
Once the festival adjusted its footprint, a larger main stage area meant Blasko could book high-profile acts such as Run the Jewels, the popular Grammy-nominated rap duo. He’s tried for years to have them play Rifflandia, but he could never find a space suitable for artists of their stature — until now.
Blasko said the response to her impending appearance has been significant. He’s expecting the hotel heiress, who is worth an estimated $300 million US, to deliver far beyond what some may expect from her. He said she was more than happy to accept the offer to play in Victoria, which tells him Rifflandia’s reputation is growing well outside of our borders.
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