Rubin unveiled a capsule collaboration with Sanuk shoes that re-imagines the footwear brand’s classic slip-on sandal
, with prints and colors inspired by Rubin’s laidback style. The limited-edition shoe is dubbed the “Vagabond,” and features a striped blanket design on one pair and a plain, earth-tone colorway on the other. Sanuk says “Both the materials and colors are reminiscent of Rubin’s’s zen-like, spiritual persona.”
This collection with Rubin is branded with a stylized mark pronounced as “AUM,” though it seems as though even Sanuk is unclear as to what that word represents. “During the inspiration phase of this project, Rick shared his feelings around the idea of AUM, which we understood to be the frequency at which our dear friend Rick Rubin thrives,” posits Sanuk’s marketing director, Seth Pulford. “[It’s] a frequency that transcends space, time and sound.
Comfort and sustainability were important to Rubin, who insisted that the shoe be vegan-friendly . The Sanuk “Vagabonds” are made from cotton, recycled “PLUSfoam” midsoles and faux crepe rubber outsoles.Known for his often unceremonious way of dressing, Rubin says he has worn Sanuk shoes almost exclusively for over a decade. The producer spent more than three years working with the brand’s footwear designer Casius Arno to bring the shoe to life.
“I believe those that are in tune with nature tend to be the most consistent over time,” he says. “The reason I initially started wearing Sanuk, in addition to the fact that they were comfortable, is because I was always looking for shoes that allowed me the most flexibility. I wanted to be able to move my toes when the shoes were on and feel the same bendability I’d feel as if I was barefoot. I feel with AUM,” he continues, “[that] we have created something that accomplishes that.”.
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