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It made sense. The newspaper owner had lots of money, only a light attachment to the truth, and an excellent sense of what his audience would pay to read.
A plan to blow a hole in a jail wall was, mercifully, rejected. Instead, the reporter rented a room next door and over two days, with the help of two others, climbed onto the jail’s roof, sawed through a bar in a window and spirited Cisneros away. The problem is owners of many papers still struggle with their addiction to the old financial model — the advertiser pays for the paper. But Facebook, Google and Kijiji have scooped up that money.
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