Impulse purchases and self-gifting are a potential area for big sales growth
After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are preparing for prime time: Black Friday, the bargain bonanza that still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster.
Retailers will be even more under the gun to get shoppers in to buy early and in bulk since there are five fewer days between Thanksgiving and Christmas this year. , and business isn’t going to increase without them, Cohen said. Shoppers are three times more likely to buy on impulse at a physical store than online, according to Circana research.
Many retailers pushed holiday sales earlier in October than they did last year to help shoppers spread out their spending. Despite the early sales, better bargains are coming with Black Friday, according to Adobe. Analysts consider the five-day Black Friday weekend, which includes Cyber Monday, a key barometer of shoppers’ willingness to spend for the rest of the season.
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