Amazon.com Inc's Prime Day is now a major marketing opportunity and shoppin...
NEW YORK - Amazon.com Inc’s Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales.
Target announced deal days which will run on the same days as Prime Day - July 15 and 16. Walmart offered promotions from July 14th-17th, while eBay announced a July 15 “crash sale.” “There is this enormous halo effect to Prime Day,” said Jaysen Gillespie, head of analytics and data science at ads firm Criteo, adding that non-Amazon retailers should experience large increases both in traffic to their websites and in sales.
Chinese e-commerce giant Alibaba Group reported sales of $30.8 billion during its 24-hour online retail frenzy Singles’ Day in 2018. Pop star Lady Gaga announced a line of beauty products exclusively for sale on Amazon earlier this week, which will be available for pre-order during the promotional event.
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