A number of retailers, like Lululemon and Best Buy, and restaurants over the past few weeks have reported explosive growth of e-commerce sales, helped by their stores.
"Now, it's easier in some ways to be a late mover," in retailing online, Sucharita Kodali, a retail analyst at Forrester Research, said in an interview.
Meanwhile, what's giving these retailers such a strong muscle online is something Amazon can't match, at least today: bricks-and-mortar stores. Traditional retailers are finally getting the hang of offering services like curbside pickup and buy online, pick up in store, helping boost online sales but also cutting back on shipping costs for the company.
stores now offer the service, the company said, and it plans to expand the option across its entire store base by the end of the third quarter.During the first quarter of fiscal 2019, Target said its same-day delivery service with Shipt, curbside and in-store pickup drove more than half of its 42% e-commerce sales growth and 25% of same-store sales growth. Sales at stores open at least a year were up 4.8% during the period, outpacing estimates.
"Even today, on any given day, upwards of 50% of our orders are delivered next-day and it's using our stores and their proximity as that advantage in our overall strategy," Target CEO Brian Cornell told analysts last month. "We're leveraging the fact that we're so, so close to the guest ... and convenience is a big part of our strategy."
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