The Pac-12 has become one of the best conferences in women's basketball, in part because of exposure it has received from the Pac-12 Networks.
Michaela Onyenwere of UCLA is on track to qualify for the U.S. Olympic team as a member of the 3x3 women’s basketball team for the 2020 Tokyo Games.
“A lot of the elite players would head east and play at Tennessee or Rutgers or UConn,” said Oregon coach Kelly Graves, whose program is enjoying historic success behind another West Coast star, Sabrina Ionescu from Walnut Creek, Calif. “A lot of those really elite players are staying out here west and now we’re able to recruit nationally.”
While the conference’s TV strategy has been mercilessly criticized from a football standpoint as viewership lags behind the other major conferences and revenue is down, women’s basketball credits the same network for its growth. “Honestly there’s a high correlation between Pac-12 Networks, the TV station, and the respect that the conference has been getting,” VanDerveer said. “The conference has always had great players and great coaches, great universities, but I don’t know if we’ve always gotten the respect that we deserve and I think a lot of it is because people are sleeping when we’re playing.”Last week, the Pac-12 had three teams in the AP top five, and four in the top 10 before Arizona State crashed the party.
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