Restaurants prioritize big spenders, regulars with premium programs

Restaurants are prioritizing tables for big spenders and return customers through premium programs with SevenRooms and Resy Global Access

in the amount of customer data it shares with restaurants to identify diners who will spend more money for a more premium experience.

"It's not just about getting bodies in the door anymore,"Allison Page, SevenRooms co-founder and chief product officer, told CNBC."It's making sure the restaurant is getting the right body in the doors, whether that's customers that visit frequently or have a higher average spend per cover."company's restaurant clients are selling premium experiences — like a rooftop table at sunset or a table seat a view — for an extra cost to consumers.

"I had some concerns about it, just having people basically pay for access to what should be a democratized situation in my mind," Kirk Estopinal, a partner at New Orleans restaurant Cane & Table told CNBC. "The whole point is to catch a fish in the end, right? Whether that fish is a walk-in or from the Global Dining Access program," he said.Sign up for notifications from Insider! Stay up to date with what you want to know.

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