Clarins is committed to 'responsible beauty' and aims for plastic neutrality by 2025.
Beauty brands are meeting this reality with renewed commitment to sustainable development. But long before sustainability became a buzzword,, and recently strengthened its sustainability goals. The French luxury beauty company has been carbon neutral since 2020, aiming to further reduce its carbon footprint by 30%, become 100% plastic neutral by 2025, and making all packaging recyclable and achieving a B-corp certification by 2023.At the centre of this change is Christian Courtin-Clarins.
Sustainable development has been a primary concern at Clarins since the beginning; it is one of our main values, and we have always aimed to care for people and the planet. Clarins X FEED. A partnership between FEED founder Lauren Bush Lauren and Christian Courtin-Clarins in 2011 to fight hunger. Since that time, Clarins and FEED have provided millions of school meals through the United Nations World Food Programme. Image: Courtesy
Reduce: The weight and plastic used within our packaging. For instance, the new My Clarins 50ml jar uses 26% fewer plastics and is 30% lighter than our usual pack. For our plastic waste, all our industrial sites practice a zero-landfill policy, so they are valorised either by recycling or energy recovering.In 2021, Clarins is going to launch its very first solid shampoo, without any plastic packaging.
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